1995
Founded in 1970 by the Decroix family, the company CASAL is very well-known for the plain and resistant fabrics with a very significant market positioning in the hotel industry. CASAL’s export clients and up to date style open new prospective and convince Mr. Jean-Mathieu Prévot to take over the company and use the brand CASAL as the signature of his family business.
CASAL’s prestigious showroom, with its splendid glass roof of the 19th century in rue des Saints-Pères in Paris, is also maintained in order to collect and present all the different collections of the brand.
The purchase of CASAL allows the small group from Alsace to get into the international business and to define a new brand image with the logo that – after several restyling operations – is still used today.